That is the question.

Two posts here in a row on e-mail marketing campaigns? You better believe it. If anything, it's a testament to how powerful a tool -- and how common -- interactive marketing is becoming. So many organizations are using this medium outside of the traditional business sense.

On any given day you can open your e-mail to find special offers that "Ensure You're All Your Woman Needs" or others that will help "Consolidate Your Debt" that you may have accumulated way back in your college years. Who would have thought you would be closing a $250 bar tab after Penny Draft Night?

If you have ever been curious to find out what the difference between Canadian Viagra and its domestic brother is, or why our neighbors to the North can sell it at super-low prices, you may have even opened one of these e-mails -- but I would hope you're opening them to find an unsubscribe link. And since when is R.o.l.e.x. an acronym?

SPAM? You know it. And no matter how Samir Nyugenermanov got your e-mail address you can expect that he and his brother -- a sophisticated, successful bureaucrat from the Great First National Bank of Cambodia -- are going to be contacting you again really soon.

Even politicians do it: Take an example from my own Inbox.

Chris Voccio is looking to secure the 72nd district seat in the State Senate back home in Pennsylvania.

Good to know, right?

Wrong. SPAMmed again!

The problem is that I don't know Voccio, I don't care about Voccio and I never asked him to send me any e-mails. But, by far, the worst part is that I've been living in North Carolina for four years and have no more political affiliation with Pennsylvania (save John / Jack Murtha ... he's the best).

Voccio may be a good candidate, he may be the better man for the job, but any person, nay, any team who cannot take the time to run a campaign that is direct, accurate and designed purely to drive results doesn't deserve a click in my mailbox. This is almost as bad as the time Jean Preston prank-robocalled me at 8 a.m.! It wouldn't even be so bad if Voccio's SPAM mail didn't look like it was designed by an intern with ADD (ribbons here, stars there ... let's red, white and blue it up a bit).

So, after all of this, what's the difference between SPAM and eBlast?

Check out our portfolio, and give us a call. Let us show you how we can create an attractive, focused piece of e-mail advertising that's going to show results and build your brand.

When you can target your audience and have an opportunity to contact them by e-mail, DON'T BLOW IT by filling their Inbox with useless, unattractive and uninformative SPAM.

Did you read the one about the Grandma with seven children who was orphaned in Cambodia ...?

L8r G8r,

Andrew Nicholas Roman

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